Business idea development workshop

"If I have an hour to solve a problem, I spend 55 minutes on the problem and 5 minutes on the solution." Albert Einstein

In the first part of this workshop series on 14.03.2024, you will learn qualitative market analysis methods, among other things, which you can use to gain impetus for the development of innovative business ideas. You will also use methods and tools to look at a problem situation from the customer's perspective and identify real pain points, motives and wishes.

With the newly perceived customer perspective, prototyping ideas can be quickly implemented and directly tested for resonance in the second workshop on 15.03.2024.

Program

• 14.03.2024
  • 3:00 p.m. Curriculum vitae of an entrepreneur
    Martin Schulz, Managing Director of Görlitzer Immobilien-, Betriebs- & Servicegesellschaft mbH
  • 15:30 Business idea development and design thinking
  • 17:00 Break
  • 17:30 Conceptmap & Customer Journey using our own example
  • 18:30 Get together with a small snack
• 15.03.2024
  • 15:00 Taxes
    Rita Strauß, owner of the Strauß-Wohllebe tax office
  • 15:30 Target customer description & Point of View
  • 16:30 Prototyping incl. break
  • 17:30 Development of business ideas
  • 19:00 Get together with a small snack

With this workshop offer, we would like to give you the opportunity to further develop your business idea and thus improve your chances of receiving start-up funding such as InnoStartBonus,  a technology start-up grant or an EXIST start-up grant.

This series of workshops on business idea development is organized in cooperation with the Dresden Chamber of Industry and Commerce and partners of the Saxon support network.