Business idea development workshop

Business idea development with design thinking: How do I find a business idea that works?

Begin 21. November 2024 - 14:00 Uhr
End 22. November 2024 - 20:00 Uhr

"If I have an hour to solve a problem, I spend 55 minutes on the problem and 5 minutes on the solution." Albert Einstein

In the first part of this workshop series on Thursday 21.11.2024, you will learn qualitative market analysis methods, among other things, which you can use to gain impetus for the development of innovative business ideas. You will also use methods and tools to look at a problem situation from the customer's perspective and identify real pain points, motives and wishes.

With the newly perceived customer perspective, prototyping ideas can be quickly implemented and directly tested for resonance during the second workshop on Friday 22.11.2024.

With this workshop offer, we would like to give you the opportunity to further develop your business idea and thus improve your chances of receiving start-up funding such as InnoStartBonus, a technology start-up grant or an EXIST start-up grant.

This series of workshops on business idea development is organized in cooperation with the Dresden Chamber of Industry and Commerce, the Dresden Chamber of Crafts and partners of the Saxon support network.

Target groups: Students, employees, people interested in founding a company and graduates

Format: Design Thinking

Lecturer/contact: David Sauer d.sauer(at)hszg.de

Project: Start-up academy / dresden|exists

Thursday, 21.11.2024 2 p.m. - 8 p.m.

Friday, 22.11.2024 2 - 8 p.m.

Zittau: Co-Creation Lab Cesliuz

Photo: Dipl.-Kfm. (FH) M.A. David Sauer
Dipl.-Kfm. (FH) M.A.
David Sauer
Center for Knowledge Transfer and Education
02826 Görlitz
Parkstrasse 2
Building G VII, Room 206
2nd upper floor
+49 3581 374-4311
Center for Knowledge Transfer and Education
02763 Zittau
Schwenninger Weg 1
Building Z VII, Room 409
4th upper floor
+49 3583 612-4311