Business idea development with design thinking: How do I find a business idea that works?
| Begin |
25. November 2020 -
14:00 Uhr |
| End | 02. December 2020 - 20:00 Uhr |
Please note: Due to the current situation regarding the corona pandemic, this workshop will take place online. - Registration deadline is therefore 24.11.2020.
The content of the event will be adapted to the changed format.
What is an innovative business idea and how is it created?
In this workshop, you will learn qualitative market analysis methods, among other things, with which you can gain impulses for the development of innovative business ideas. You will also use methods and tools to look at a problem situation from the customer's perspective and identify real pain points, motives and wishes. With the newly perceived customer perspective, ideas can be implemented quickly in the context of "prototyping" and tested directly for resonance.
"If I have an hour to solve a problem, I spend 55 minutes on the problem and 5 minutes on the solution." Albert Einstein
Target groups: Students, employees and graduates
Format: Design thinking methods
Lecturers: David Sauer and Lorenz Kallenbach
Contact: David Sauer, d.sauer(at)hszg.de
Project: Start-up academy
Wednesday, November 25, 2020 2 p.m. - 8 p.m. and
Wednesday, December 02, 2020 2 - 8 p.m.
ahoj common room, Görlitz, Landskronstr. 4
