"If I have an hour to solve a problem, I spend 55 minutes on the problem and 5 minutes on the solution." Albert Einstein

In the first part of this workshop series on Thursday 21.11.2024, you will learn qualitative market analysis methods, among other things, which you can use to gain impetus for the development of innovative business ideas. You will also use methods and tools to look at a problem situation from the customer's perspective and identify real pain points, motives and wishes.

With the newly perceived customer perspective, prototyping ideas can be quickly implemented and directly tested for resonance during the second workshop on Friday 22.11.2024.

With this workshop offer, we would like to give you the opportunity to further develop your business idea and thus improve your chances of receiving start-up funding such as InnoStartBonus, a technology start-up grant or an EXIST start-up grant.

This series of workshops on business idea development is organized in cooperation with the Dresden Chamber of Industry and Commerce, the Dresden Chamber of Crafts and partners of the Saxon support network.