In this impulse workshop, you will systematically develop a brand identity and refine your personal style.
Begin |
04. June 2020 -
15:00 Uhr |
End | 11. June 2020 - 20:00 Uhr |
Strong brands create recognition value and trust.
In order to position yourself and your own strengths as a brand, you need to systematically develop brand identities and communicate them. You will reflect on the key elements of your own brand identity in order to develop your own brand in a more targeted way. Creative and presentation techniques are used to facilitate subsequent self-reflection.
The workshop raises awareness of personal charisma and attitude in the context of the entrepreneurial personality and positioning. The training focuses on personal presence and attitude in an increasingly complex brand and corporate world. After all, personal style will continue to be the key factor in personal and corporate leadership in the future.
Target groups: Students, employees and graduates
Lecturer: Thomas Hönel
Contact: David Sauer d.sauer(at)hszg.de
Project: Start-up academy
Thursday, June 04, 2020 from 3 - 8 p.m. and
Thursday, June 11, 2020 from 3-8 p.m.
online