International Business Management Master's program Austria

Faculty: Management and Cultural Studies
Location: IBS Academy Vienna/Innsbruck, Austria
Degree: Master of Arts
Standard period of study: 4 semesters, part-time
ECTS points: 120
Enrollment for: Winter and summer semester, depending on demand
Cooperation partner: IBS Academy Vienna, Austria

The IBS Academy offers four fields of study in the International Business Management Master's program, which are designed to provide you with a sound basic education in business administration and, building on this, the necessary specialist knowledge for the respective areas. In all four fields of study, you will be taught by leading personalities from the Austrian business world, giving you invaluable insights into practice.

  • International Tourism Management
  • Marketing and Event Management
  • Management in the healthcare sector
  • Digital Transformation Management
  • Study concept

    The best of both worlds - our unique study concept

    Thanks to the combination of distance and face-to-face teaching, you get the best of both the real and virtual worlds.

    What does this look like in practice?

    On the whole, face-to-face and virtual lectures alternate. On average, there is a face-to-face lecture once a month and a virtual lecture the next month. This means that once a month you usually have a full-day lecture on Thursday evening, Friday evening, Saturday and Sunday.

    If you are unable to attend the lecture on site, you have two options: Attend the lecture live online (from wherever) or watch the recorded lecture later. Almost all lectures are also recorded. This gives you absolute flexibility!

    Thanks to our small study groups, you have unique personal contact with our lecturers during the blocked attendance phases.

    With the virtual lectures, we offer you a further opportunity to integrate your studies even more flexibly into your everyday (working) life.

    The concept is rounded off with your personal study support. They will be at your side with help and advice throughout your studies.

  • Admission requirements

    Admission to the consecutive Master's program in International Business Management requires a professionally qualifying degree with at least 180 ECTS points.

    Applicants for the Master's program should also have the following professional and social qualifications:

    • special interest in the global economy
    • English language skills at level "B" of the Common European Framework of Reference for Languages
    • Willingness to work on an international level
    • Interest in different cultures
    • willingness to communicate
    • Ability to work in a team
  • Contents and study objectives

    The Master's degree course in International Business Management provides students with the knowledge and skills required to qualify for demanding management tasks in a globalized business environment (innovation management, business plans, mobility of the future, product management, sustainable corporate planning, controlling, international business law, digital transformation management).

    It is geared towards students' implementation and action skills and is oriented towards the qualification requirements of managers in the international economy (personnel management in an international context, intercultural competence, social media management, future workshop).

    The skills are mainly taught in the context of project work, workshops, student research, field work, excursions, etc.

    Depending on the field of study, the respective content and study objectives are specific see below.

  • Career prospects
    • in all management areas of the national and international economy
    • in international and national management levels
    • in research institutes
    • see specializations
  • Study costs

    The IBS Academy is a private education provider that cooperates with the Zittau/Görlitz State University of Applied Sciences. Therefore, the study places are raised through tuition fees.

    You can pay your tuition fees for as little as 255 euros/month! Here is a list of all payment models

    • 35 monthly installments á 255,- Euro
    • 20 monthly installments á 442,- Euro
    • 4 installments á 2.177,- Euro

    In addition, there is a one-off registration fee of 392 euros and an examination fee of 500 euros.

Focal points

Digital Transformation Management

Field of study of the Master's program in International Business Management

In this Master's degree program, we provide you with all the business knowledge you need to run an international company. In addition, you will gain special knowledge about digitalization and digital transformation - from top managers who pass on their knowledge during lectures. This allows you to network while you are still in class. It is not uncommon for committed students to be poached during the lecture.

Digitalization will create thousands of additional jobs in Austria by 2030. The five most valuable companies in the world are digital companies or corporations. Experts in the field of digitalization are therefore urgently needed!

Are you looking to the future, do you want to understand the new digital world holistically and play a leading role in building up digital expertise in a company?

Then you are the right candidate for a degree course with a focus on digitalization.

Focus of the Digital Transformation Management/
degree program The most important topics of this part-time Master's degree program are

  • Generalist business approach and possible applications
  • digitalization
  • Digital transformation
  • Technologies of digital transformation
  • Necessary structural and systemic changes to a company (case studies of successful digital companies)
  • Course content

    The course content ranges from business plans and product management to all aspects of digitalization. You will learn to understand the latest technology trends (such as artificial intelligence, blockchain and cryptocurrencies, virtual and augmented reality, etc.) and use them to create value beyond the existing business model.

    The Master's degree with a focus on "Digitalization" at the IBS Academy offers you 100% practical relevance. Companies urgently need employees who can break up old structures and processes and replace them with intelligent, digital solutions. Thanks to the wide-ranging training, you will then have the skills to support a company in the digital transformation strategically, organizationally, culturally and in terms of personnel - in any business sector.

    The curriculum for the Master's degree program in Digital Transformation Management

    During the course of your studies, you will complete 10 general business modules and 5 specific modules in the field of study. The latter account for 55 ECTS credits of the total workload (120 ECTS credits).

  • Business management modules
    • Business Plans (5 ECTS)
    • Change Management (5 ECTS)
    • Human Resources Management (5 ECTS)
    • International Controlling (10 ECTS)
    • International Business Law (5 ECTS)
    • Communication and Conflict Management (5 ECTS)
    • Sustainable Corporate Management (5 ECTS)
    • Product Management (10 ECTS)
    • Social Media Management (5 ECTS)
    • Future Workshop (10 ECTS)
  • Specific modules of the field of study
    • Digital Transformation Management with practical project (10 ECTS)
    • Digitalization and Digital Transformation (5 ECTS)
    • Technologies of Digital Transformation with practical project (10 ECTS)
    • Research seminar (5 ECTS)
    • Final module (Master's thesis and defense) (25 ECTS)
  • Career prospects after graduation

    You will graduate with a Master of Arts degree in Digital Transformation Management (120 ECTS credits). With this future-oriented degree in the field of digitalization, you can gain a foothold in a wide variety of industries. For example, in the following roles:

    • Innovation management
    • digital consulting
    • Quality management
    • Innovative business management
International Tourism Management

Tourism is growing faster than the global economy every year. Do you want to work in an up-and-coming industry, travel a lot and play a positive role in shaping the development of tourism?

Then you've come to the right place. In the Master's degree course in International Tourism Management, we provide you with all the business knowledge you need to run a company. In addition, you will gain special tourism-related knowledge - from top managers who pass on their knowledge during lectures. This allows you to network while you are still in class. It is not uncommon for dedicated students to be offered a job in tourism management during their lectures.

Focus of the International Tourism Management course

The most important topics of this part-time Master's degree program are

  • generalist economic approach and possible applications
  • international tourism
  • mobility management
  • intercultural skills

The course content ranges from human resources and social media management to the future workshop. Questions of sustainability and digitalization are included in every module. At the IBS Academy, you will enjoy comprehensive management training with in-depth subjects. This gives you the best possible training to take on management positions in the tourism industry.

The Master's program offers you 100% practical relevance. You will be able to apply your newly acquired knowledge directly in your profession and score points.

The curriculum for the Master's degree program in International Tourism Management

During the course of your studies, you will complete 10 general business modules and 5 modules specific to your field of study. The latter account for 55 ECTS credits of the total workload (120 ECTS credits).

  • Business management modules
    • Business Plans (5 ECTS)
    • Change Management (5 ECTS)
    • Human Resources Management (5 ECTS)
    • International Controlling (10 ECTS)
    • International Business Law (5 ECTS)
    • Communication and Conflict Management (5 ECTS)
    • Sustainable Corporate Management (5 ECTS)
    • Product Management (10 ECTS)
    • Social Media Management (5 ECTS)
    • Future Workshop (10 ECTS)
  • Specific modules of the field of study
    • Intercultural competence (5 ECTS)
    • International Tourism with Practical Project (10 ECTS)
    • Mobility management with practical project (10 ECTS)
    • Research seminar (5 ECTS)
    • Final module (Master's thesis and defense) (25 ECTS)
  • Career prospects after graduation

    You will graduate with a Master of Arts degree in International Tourism Management (120 ECTS credits). You will be ideally trained for the following fields:

    • Tourism marketing
    • Management consultancy
    • Tour operators
    • Digitization companies for tourism
    • Management positions in the hotel industry
Management in the healthcare sector

The healthcare sector is booming. Those who can demonstrate business knowledge and apply it to the health and care sector are more in demand than ever. On our part-time Master's degree course in Management in Healthcare, you can expect top managers to pass on their knowledge.

So if you have a Bachelor's degree in economics or a Bachelor's degree in health or nursing sciences and are aiming for future management positions in the healthcare sector, then you've come to the right place.

We will provide you with all the business knowledge you need to run a company. In addition, you will acquire special knowledge that you should know about health and care facilities.

Focus of the Management in Healthcare degree program

The most important topics of this part-time Master's degree program are

  • Generalist economic approach and possible applications
  • health science
  • health economics
  • nursing sciences

The course content ranges from human resources management, product management and the future workshop to health and nursing science topics.

  • Business management modules
    • Business Plans (5 ECTS)
    • Change Management (5 ECTS)
    • Human Resources Management (5 ECTS)
    • International Controlling (10 ECTS)
    • International Business Law (5 ECTS)
    • Communication and Conflict Management (5 ECTS)
    • Sustainable Corporate Management (5 ECTS)
    • Product Management (10 ECTS)
    • Social Media Management (5 ECTS)
    • Future Workshop (10 ECTS)
  • Specific modules of the field of study
    • Health Economics (10 ECTS)
    • Health sciences with practical project (10 ECTS)
    • Nursing sciences with practical project (5 ECTS)
    • Research seminar (5 ECTS)
    • Final module (Master's thesis and defense) (25 ECTS)
  • Career prospects after graduation

    You will graduate with a Master of Arts degree in Healthcare Management (120 ECTS credits). Graduates of the Healthcare Management degree program work in the following areas:

    • Hospitals / rehabilitation clinics
    • Medical care networks
    • Private and statutory health insurance companies
    • pharmaceutical industry
    • Health tourism
Marketing and event management

In the Master's degree program with a specialization in Marketing and Event Management, you will learn international management tools as well as special knowledge in the field of marketing and event management. Today, modern marketing must be integrated and fully networked throughout the entire company. Sound business knowledge is therefore important for every marketing and event manager. And, of course, the topics of brand policy, project and network management are not neglected during the course. The majority of marketing budgets are now spent on events. This is why a look behind the scenes of major events, such as Red Bull or Electric Love events, is an integral part of our Master's degree course in Marketing and Event Management.

In the lectures, you will be taught by top managers who will pass on their knowledge. This allows you to network while you are still in class. It is not uncommon for committed students to be headhunted for an interesting job in marketing or event management during their lectures.

Do you have the confidence to balance economics, finance and organization with an extremely empathetic and sensitive approach to your customers? Are you enthusiastic and able to adapt to rapidly changing circumstances/environments? Then the Master's degree program in Marketing and Event Management is just right for you!

Focus of the Marketing and Event Management degree program

The most important topics of this part-time Master's degree program are

  • Generalist business approach and possible applications
  • brand management
  • Project and event management
  • Resource and network management
  • Business management modules
    • Business Plans(5 ECTS)
    • Change Management (5 ECTS)
    • Human Resources Management (5 ECTS)
    • International Controlling (10 ECTS)
    • International Business Law (5 ECTS)
    • Communication and Conflict Management (5 ECTS)
    • Sustainable Corporate Management (5 ECTS)
    • Product Management (10 ECTS)
    • Social Media Management (5 ECTS)
    • Future Workshop (10 ECTS)
  • Specific modules of the field of study
    • Brand Management (5 ECTS)
    • Project and event management with practical project (10 ECTS)
    • Resource and network management with practical project (10 ECTS)
    • Research seminar (5 ECTS)
    • Final module (Master's thesis and defense) (25 ECTS)
  • Career prospects after graduation

    You will graduate with a Master of Arts degree in Digital Transformation Management (120 ECTS credits). With this future-oriented degree in the field of digitalization, you can gain a foothold in a wide variety of industries. For example, in the following roles:

    • Marketing management
    • product management
    • media planning
    • event management
    • market research
  • Successful reporting procedure

    The study programs were subjected to a notification procedure by  AQAustria in accordance with § 4 para. 2 of § 27-MeldeVO 2019. The positive notification decision for all study programs can bedownloaded here https://www.ibs-akademie.at/download/ergebnisbericht-zum-meldeverfahren-der-hochschule-zittau-goerlitz/  orread on the homepage of  AQ Austria.
    In the event of revocation of the notification decision by the Board of AQ Austria, the study programs may no longer be offered in Austria. The notification of the study programs is valid until 24.11.2027.

    The decision on the notification of the degree programs does not imply a determination of equivalence with Austrian degree programs and corresponding Austrian academic degrees. The studies and academic degrees are deemed to be those of the country of origin or domicile (Germany).
    Equivalence in the higher education sector between Germany and Austria was already established in 2003 by abilateral agreement https://www.ris.bka.gv.at/GeltendeFassung.wxe?Abfrage=Bundesnormen&Gesetzesnummer=20003247  .

    The international reputation of our degrees can also be seen in the fact that our graduates are accepted with open hands at many renowned universities abroad. Even in elite Oxford, we have an IBS graduate who is completing a PHD program at Oxford Brookes University and is already working there as a lecturer. Former IBS students can also be found at L'institut d'études politiques de Paris, one of the world's best universities in the field of politics and international studies in the World University Rankings, or at the University of St. Gallen, one of the leading business schools in Europe.

Photo: Dipl.-Kffr. Solvig Langschwager
Fachstudienberaterin
Dipl.-Kffr.
Solvig Langschwager
Faculty of Management and Cultural Studies
02826 Görlitz
Furtstrasse 3
Building G IV, Room 2.19
2nd upper floor
+49 3581 374-4266
Allgemeine Studienberatung
Madeleine Pohl
Department of Studies and International Affairs
02763 Zittau
Th.-Körner-Allee 16
Building Z I, Room 0.21
First floor
+49 3583 612-3055