Bachelor's degree in Communication Psychology

General or subject-specific higher education entrance qualification, Deviations in accordance with the provisions of the Saxon Higher Education Act.

Applicants with a qualification as a technician, business economist, master craftsman or similar. Completion of advanced vocational training in accordance with §18(3) of the SächsHSG must take part in a counseling interview for general university admission.

*The degree program is admission-restricted(Numerus Clausus), as a limited number of study places are available. The NC value will only be determined during the application process. We therefore recommend that you apply if you are interested and, depending on your Abitur grade, indicate a second choice.

Communication takes place in all areas of society and in a wide variety of ways.

Accordingly, the requirements for communication processes are very different depending on with whom and how communication takes place. Under these conditions, successful communication is by no means a matter of course, but requires a wide range of prerequisites and skills on the part of those communicating.

Furthermore, communication is subject to continuous social change. Direct and constant communication in the digital age offers completely new opportunities and challenges for interpersonal communication.

Building on a course of study based on classical psychological principles, these central aspects of communication are explored in greater depth in the following two application subjects:

• Organizational Psychology and Coaching
• Psychology of digital media.

In addition, essential personal skills for communication psychologists are taught, such as cooperation, social skills, self-management and self-reflection.

The overarching goal of the degree programme is to train psychologists who are experts in interpersonal and organizational communication processes and are professionally proficient in the design and use of various media.

Students are enabled to transfer scientific methods, systemic thinking and interdisciplinary understanding into the application areas of psychology.

This training as psychological communication specialists enables graduates to

• Apply psychological expertise.
• Advise organizations in the area of communication and employee health.
• Support individuals and teams in organizational contexts.
• train and coach managers on the subject of communication.
• evaluate the quality of interfaces and develop goal-oriented optimization proposals by designing developer-user communication.
• evaluate and design forms and possible uses of e-learning applications/scenarios.

The Communication Psychology course is designed to prepare students for work in the fields of digital media, coaching, human resources and organizational communication.

In these areas, both executive and  coordinating and managerial activities can be pursued.

Preferred areas of work include

Communication in general

• Designing communication in organizations (including moderation, consulting, training)
• Design of (digital) learning opportunities in education and training

Organizational psychology and coaching

• Management and team coaching
• Personnel selection and health management
• Organizational consulting and development

Psychology of digital media

• Needs analysis and software evaluation
• Usability and user experience design
• Media-mediated communication and e-learning