International Business Communication Bachelor program

Study International Business Communication integrates the following fields of competence:

Economics and Management

In the field of economics and management, modules such as business administration and economics, marketing, personnel management and organization, innovation and start-up management, accounting and controlling, law/media law as well as sustainable corporate and brand management in an international context lay the professional foundation.

Communication and digitalization

The basic modules on communication and digitalization are followed by modules with three optional specializations.

• " Internal communication " focuses primarily on internal cooperation and interpersonal communication as well as human resources and employment law.
• In the " External Communication " specialization, modules on online and social media marketing, customer communication as well as PR and content marketing allow for specialization.
• The specialization " Network Management and Network Communication " deals with issues of regional and cross-border cooperation through economic and regional promotion as well as relationship management for building and maintaining networks.
   

Interculturality and languages

Aspects of interculturality and regional cultures are addressed in separate modules, but these topics are also covered in other modules and in interdisciplinary projects. Particular emphasis is placed on developing language skills for English in business communication and on professional and creative German in text design and rhetoric. Depending on their own interests  , students learn business-related conversation in Polish or Czech from beginner level. The decision for one of the neighboring languages is made at the beginning of the course in October.

Other foreign languages such as Spanish and Italian are offered by our Language Center in a compulsory elective module. For foreign students, we offer an optional module "German as a foreign language" in the first semester.

Flexibly develop further skills

Three compulsory elective areas offer many opportunities for individually tailored profiling and skills development.

Know-how from the business world and own practical experience

Practical relevance is ensured by the professors and teaching staff in the courses and through projects and business games. Guest lecturers from the business world give talks on current topics and trends. During the practical semester, students are given the opportunity to test and develop their skills in management areas and business communication in companies at an international level, which is so important for their later career entry.

1st to 5th semester:

• Subject modules (1st to 5th semester)
  • Business/ Management/ Law
  • Communication
  • Interculturality
  • Digitalization
  • Research project
     
• Language modules (1st to 4th semester)
  • Polish or Czech in business-related conversation (free choice from semester 1)
  • English in business communication
  • German in business and society
  • Spanish, Italian, etc. (compulsory elective module, 2nd semester)
  • German as a foreign language (optional, 1st semester)
     
• Specializations (3rd to 5th semester)
  • Internal communication
  • External communication
  • Network management and communication

One semester can also be completed voluntarily as a semester abroad at partner universities. In this way, international business communication is very close to practice.

6th semester:

Internship in Germany or in any foreign country, carrying out your own project or participating in projects in the field of communication and with an international dimension.

7th semester:

Complex module "Sustainable corporate and brand management in an international context" and Bachelor's thesis

The degree program is offered to train specialists for international assignments in the field of business communication. Our graduates will be able to recognize business, legal, social, intercultural and ecological contexts in the economy. They will be able to solve the related communication challenges within and between internationally operating companies or institutions in a well-founded, creative and independent manner.

Graduates will

• well-founded in business administration,
• multilingually proficient,
• interculturally appropriate,
• creative and agile and
• digitally and medially competent

can manage and communicate in internationally operating companies and institutions or set up and successfully run their own company.

Graduates will be in demand in a wide range of industries with an international focus in Germany and abroad. The job profiles will lie in particular in the operational management of communicative tasks, including in areas such as

• Corporate and marketing communication,
• public relations/PR
• internal communication,
• personnel and organizational management,
• project management,
• sales and customer management or
• networking.

After studying "International Business Communication", our graduates are also prepared for management tasks in companies and even for founding their own start-ups.

Following the Bachelor's degree, there are many opportunities to gain further academic qualifications in specific areas of management and communication in a Master's degree course, such as the cooperative degree course "International Management" at the TU Dresden/ IHI Zittau.

And this is what professional practice says

The general admission requirements of the Zittau/Görlitz University of Applied Sciences and the Saxon Higher Education Act apply. Applicants must fulfill the following requirements:

• English language skills: at least level B2 of the Common European Framework of Reference for Languages (CEFR)
• In addition, for foreign applicants: very good knowledge of German; the following certificates are accepted:
  • the German Language Test for University Entrance (at least DSH-2)
    (our university offers a DSH course ),
  • the Test Deutsch als Fremdsprache (at least TestDaF level 4),
  • the Goethe-Zertifikat C1 or C2,
  • the Goethe Institute's Large or Small German Language Diploma (GDS/KDS),
  • the German Language Diploma of the Standing Conference of the Ministers of Education and Cultural Affairs (second level) or
  • passing the telc Deutsch C1 Hochschule exam.

Applicants with a qualification as a technician, business administrator, master craftsman or similar. Applicants who have completed advanced vocational training in accordance with §17(3) of the SächsHSFG must attend a counseling interview for general university admission.