Course: Business idea development in the healthcare sector

You don't just want to cram theory, but actively help shape the healthcare system? Then you've come to the right place! In this workshop, you will learn how to work on real problems together with practice partners from the care and health sectors and develop innovative business ideas from them. You will use the design thinking approach to design your ideas in a user-centered way and at the same time make them economically viable. You will gain valuable practical experience and develop skills for your professional future.

What you can expect

1. Introduction to design thinking
   • How do you proceed in a structured way from problem definition to idea generation?
   • Which tools support you in developing innovative solutions?
2. Joint problem space analysis with practice partners
   • Immerse yourself in real issues from the care and healthcare sector
   • Identify the most urgent challenges and priorities
3. Prototyping: ideas become tangible concepts
   • Create initial prototypes of your business idea
   • Test your approaches and optimize them based on feedback
4. Business model development
   • Learn how to turn a good idea into a sustainable business model
   • Combine economic know-how with social added value
5. Storytelling & presentation
   • Convince others of your idea: how do you tell your story?
   • Develop effective presentations that inspire decision-makers

Your benefit

• Practical knowledge building: You will learn how to tackle real problems from the healthcare industry and develop solutions for them.
• Strong networking: During the workshop, you will meet experts from the field with whom you can exchange ideas and make contacts.
• Attractive for your CV: You will gain valuable experience in project work and entrepreneurial thinking, which will set you apart from other applicants.
• Thinking outside the box: Benefit from interdisciplinary collaboration and learn how different disciplines can benefit from each other.

Schedule

Start: Monday, March 31, 2025, 08:00 a.m. in G IV/ 0.14

Monday, March 31, 2025 | 08:00 - 11:30 | Workshop Design Thinking
Tuesday, April 1, 2025 | 12:30 - 16:00 | Workshop Problem Space Analysis with Practice Partners

April - June 2025 | Coaching of the project teams | Focus: Problem space analysis

Thursday, May 8, 2025 | 3:00 - 8:00 p.m. | Business model development workshop
Friday, May 9, 2025 | 3:00 - 8:00 p.m. | Business model innovation & storytelling workshop
Tuesday, May 13, 2025 | 12:30 - 4:00 p.m. | Prototyping workshop

May - June 2025 | Coaching of the project teams | Focus: Validation & fine-tuning of the prototypes

Wednesday, June 25, 2025 | 10:00 - 20:00 | Networking at the Saxon Innovation Conference

Join us and gain valuable experience in the innovation process!
Questions about the workshop or registration? Feel free to contact us.
We look forward to hearing from you and your ideas!