Course: Business idea development in the healthcare sector

Business idea development with design thinking: How do I find a business idea that works?

Begin 31. March 2025 - 08:00 Uhr
End 25. June 2025 - 18:00 Uhr

You don't just want to cram theory, but actively help shape the healthcare system? Then you've come to the right place! In this workshop, you will learn how to work on real problems together with practice partners from the care and health sectors and develop innovative business ideas from them. You will use the design thinking approach to design your ideas in a user-centered way and at the same time make them economically viable. You will gain valuable practical experience and develop skills for your professional future.

What you can expect

  1. Introduction to design thinking
    • How do you proceed in a structured way from problem definition to idea generation?
    • Which tools support you in developing innovative solutions?
  2. Joint problem space analysis with practice partners
    • Immerse yourself in real issues from the care and healthcare sector
    • Identify the most urgent challenges and priorities
  3. Prototyping: turning ideas into tangible concepts
    • Create initial prototypes of your business idea
    • Test your approaches and optimize them based on feedback
  4. Business model development
    • Learn how to turn a good idea into a sustainable business model
    • Combine economic know-how with social added value
  5. Storytelling & presentation
    • Convince others of your idea: how do you tell your story?
    • Develop effective presentations that inspire decision-makers

 

 

Your benefit

  • Practical knowledge building: You will learn how to tackle real problems from the healthcare industry and develop solutions for them.
  • Strong networking: During the workshop, you will meet experts from the field with whom you can exchange ideas and make contacts.
  • Attractive for your CV: You will gain valuable experience in project work and entrepreneurial thinking, which will set you apart from other applicants.
  • Thinking outside the box: Benefit from interdisciplinary collaboration and learn how different disciplines can benefit from each other.

 

 

Important dates

  • March 31, 2025: Design Thinking workshop
  • April 01, 2025: Problem space analysis workshop
  • April - June 2025: Coaching of the project teams
  • May 8, 2025: Business model development workshop
  • May 9, 2025: Business model innovation and storytelling workshop
  • May 13, 2025: Prototyping workshop
  • May - June 2025: Validation and fine-tuning of the prototypes
  • June 25, 2025: Networking at the Saxon Innovation Conference

Join in and gain valuable experience in the innovation process!
Questions about the workshop or registration? Feel free to contact us.
We look forward to hearing from you and your ideas!

Target groups: Students, employees, people interested in founding a company and graduates

Format: Design Thinking

Lecturer/contact: David Sauer d.sauer(at)hszg.de

the project is a cooperation between Gründerakademie(dresden|exists), Institute for Health, Ageing, Work and Technology (GAT), Faculty of Management and Cultural Sciences, Entwicklungsgesellschaft Niederschlesische Oberlausitz mbH, futuresax GmbH, IHK Dresden and others

Monday, 31.03.2025 08 - 12 a.m.

Tuesday, 01.04.2025 12 - 16 o'clock

HSZG Campus Görlitz

Photo: Dipl.-Kfm. (FH) M.A. David Sauer
Dipl.-Kfm. (FH) M.A.
David Sauer
Center for Knowledge Transfer and Education
02826 Görlitz
Parkstrasse 2
Building G VII, Room 206
2nd upper floor
+49 3581 374-4311
Center for Knowledge Transfer and Education
02763 Zittau
Schwenninger Weg 1
Building Z VII, Room 409
4th upper floor
+49 3583 612-4311