Workshop on business model innovations and storytelling

From the business idea to the business model. The business model is the foundation of a successful business concept.

What value proposition do I give to which target group? What do I do myself? What do I buy? These are the core questions of a business model and an important starting point in financial planning. In the first part of this course, you will learn about aspects of business model development based on your business idea and the "Business Model Canvas" method. Among other things, the value creation processes of a business idea are analyzed, revenue mechanics are developed and a resource analysis is carried out.

Thursday, 26.10.2023

14:00: Presentation of project partners

• IHK Dresden - Görlitz office,
• Junior Chamber of Commerce Görlitz district e.V.,
• Start-up academy of the Zittau/Görlitz University of Applied Sciences

14:30: Biography & Challenges of an entrepreneur

14:45: Input business model development with Business Model Canvas

3:30 p.m.: Break

16:00: Group work with the mentors

5:30 p.m.: Break

6:00 p.m.: Reflection on business models

7:00 p.m.: Conclusion

A successful business model innovation challenges the logic of the industry. In order to attract cooperation partners and investors, these innovations must be brought to the point.

In the second part of the workshop, you will develop your business model further and innovate it with the 55 most successful business model patterns. Finally, you will pitch and reflect on your business model creation with experienced mentors, because "something is innovative when the market shouts hurray!".

Friday, 27.10.2023

14:00: Input business model innovation

14:30: Group work with the mentors

3:30 p.m.: Break

4:00 pm: Input pitch deck

16:30: Group work with the mentors

5:00 p.m.: Elevator pitch

6:00 p.m.: Closing  

With this workshop, we would like to offer you the opportunity to further develop your business idea and thus improve your chances of receiving start-up funding such as InnoStartBonus,  a technology start-up grant or an EXIST start-up grant.

This workshop on business model innovation is organized in cooperation with the IHK Dresden and partners of the Saxon support network.