Bachelor's degree in Culture and Management

The general admission requirements of the Zittau/Görlitz University of Applied Sciences and the Saxon Higher Education Act apply. Applicants for the Culture and Management degree program should have the following professional and social qualifications:

• a special interest in art and cultures
• a willingness to take on creative tasks and to work internationally
• communication skills, ability to work in a team, ability to work under pressure
• English language skills at A-level
• for foreign applicants: very good knowledge of German (C 1)

Applicants with a qualification as a technician, business economist, master craftsman or similar Completion of advanced vocational training according to §18(3) of the SächsHSFG must take part in a counseling interview for general university admission.

The aim of the program is to provide future cultural managers and creative professionals from a wide range of fields with a sound education in the field of cultural and management sciences. The course is both application-oriented and academic. This enables graduates to  shape both the cultural quality and the economic process of cultural institutions and events in such a way that a high artistic standard and a strong broad impact can be realized within the framework of the available budgets and possible self-financing. In the European context, too, innovative, risk-taking and responsible graduates should be trained for the most diverse areas of the cultural and creative industries, cultural institutions, cultural administration and cultural policy.

The theoretically sound yet practice-oriented teaching focuses on five major areas of expertise:

• Cultural techniques: languages, workshops, creativity
• Economics: Business administration and economics, accounting, cultural financing
• Management of cultural enterprises: Project management, marketing, human resources, business management, law
• Humanities and social sciences: philosophy, aesthetics, ethics, cultural policy
• Cultural and art studies: cultural history, art studies

Practical relevance is ensured by the professors and teaching staff in courses, through independent student projects and through cooperation with regional and national cultural and art enterprises (theaters, museums, concert organizers, socio-cultural centers, companies in the cultural and creative industries and many others). Regular excursions take students to partner universities and other cultural centers in Europe, preparing them for an international career.

The Culture and Management degree course is a degree course with an international focus. It combines a semester abroad and practical work experience phases with study sections organized directly at the university.

• 1st, 2nd, 4th and 5th semester: Study semester in Görlitz
• 3rd semester: Semester abroad
• 6th semester: Internship
• 7th semester:  Writing the Bachelor's thesis

Contacts abroad with a large number of European universities offer a wide choice for the semester abroad and, if necessary, an internship abroad. Our university has a large network of partner institutions. In Central Europe this ranges from Krakow, Wroclaw, Prague, Riga, Vilnius, Pécs to Cluj, in Western Europe to Salamanca, in Southern Europe from Naples and Benevento to Balgoevgrad, in Eastern Europe from St. Petersburg, Helsinki and Stockholm to Tbilisi.

Graduates of the Culture and Management degree program are able to shape artistic and creative processes and their results both in their aesthetic dimensions and from the point of view of economic contexts and to assess their effects as well as to manage cultural enterprises economically.

This distinguishes the Culture and Management degree program at the Zittau/Görlitz University of Applied Sciences from the majority  of others in the German-speaking world. The job profiles of graduates include

• Cultural managers familiar with the arts in cultural and other institutions as well as cultural management in municipal, federal, state and private institutions, companies, clubs and associations;
• event organization of important cultural events, also in a European context;
• all areas of the cultural and creative industries, from the music industry and art market to the book and film industry, design industry and advertising market.
• Marketing, product development and project management in public and private cultural institutions (museums, theaters, exhibitions, socio-cultural centers, cultural centers, etc.)
• Project management in public and private institutions and networks in the cultural and creative industries
• Management of artists (singers, visual artists, etc.)
• Creativity coaching in companies and organizations (employed or freelance)
• Event organization in companies and organizations of all kinds
• Own freelance artist careers in all art sectors
• Self-employment as a team start-up
• Self-employment as an individual start-up

 Following the Bachelor's degree, you have the opportunity to gain further academic qualifications on ourMaster's degree course in Culture and Management .