With the successful defense of her dissertation “Student Recruitment: A Comparison of Marketing Strategies for Attracting First-Year Students in Germany and the U.S., and Implications for German University marketing,” Katrin von Schäwen has earned the (academic) degree “Dr. rer. pol.” from the IHI at TU Dresden. A former student of business administration with a focus on marketing at the Zittau/Görlitz University of Applied Sciences, she began her cooperative doctoral program in 2006, a joint initiative between the International University Institute (IHI) Zittau—Technical University of Dresden and the Zittau/Görlitz University of Applied Sciences. Her long academic journey also led her to a research fellowship in the U.S., funded by the Free State of Saxony and the European Social Fund. There, she conducted expert interviews at renowned international universities: with Dr. Kathleen Kook (Graduate Theological Union, Berkeley), Susanna Castillo-Robson and Bob Patterson (University of California, Berkeley, Berkeley), Shawn L. Abbott (Stanford University, Stanford), Javier Hernandez (California State University, Northridge, Los Angeles), William Tingley and Brett Schraeder (Occidental College, Los Angeles), Paul Orehovec and Dr. Scott Ingold (University of Miami, Coral Gables), Dr. Jim Black (SEM Works, Greensboro), Clare Pistey (City University of New York, New York), Stuart Schmill (Massachusetts Institute of Technology, MIT, Cambridge), Jake Kaufmann (Harvard University, Cambridge), Dr. Thomas Huddleston (Williams & Company, Noank), Prof. Dr. Don Hossler (Indiana University Bloomington). As a research assistant at the International University Institute, at Zittau/Görlitz University of Applied Sciences, and as a civil servant for the State Parliament of Baden-Württemberg, she also gained extensive experience in translating scientific findings into practical applications. Today, Katrin von Schäwen works at a service provider in eastern Saxony, helping young people get started on successful careers.

Her dissertation advisors and examiners were Univ.-Prof. Dr. Albert Löhr and Univ.-Prof. Dr. Florian U. Siems from TU Dresden, as well as Prof. Dr. Dr. h.c. Clemens Renker from Zittau/Görlitz University of Applied Sciences. The examination committee was chaired by Univ.-Prof. Dr. Thorsten Claus, Director of the IHI at TU Dresden, and Prof. Dr. Dr. h.c. Roland Giese (see photo).

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