HSZG business administration student presents his innovative business idea and convinces the high-caliber jury.
The first STAR*PARADE pitch round in the "Students & Researchers" category took place on July 12, 2024. Students and researchers from Zittau/Görlitz University of Applied Sciences (HSZG), Brandenburg University of Technology Cottbus-Senftenberg (BTU) and Wildau University of Applied Sciences (TH Wildau) presented their innovative business ideas to a top-class jury and an interested audience at Celsiuz in Zittau.
Winning idea impresses with innovation and style
The STAR*PARADE final was held in Cottbus on September 19, 2024. Johann Paul, a student of Business Administration at the HSZG, won in the "Students & Researchers" category. His business idea - an innovative business model for luxury handbags with additional functional features - impressed the jury and was awarded prize money of 500 euros and a voucher for a consultation with a patent attorney as the best pitch in the "Students & Researchers" category. The idea was developed as part of the "Business Start-up" module in the summer semester of 2024, in which Johann impressively demonstrated his entrepreneurial skills.
STAR*PARADE is the pitch event for female founders and idea holders from Lusatia. As a further development of the Lusatian business start-up competition (LEX), STARPARADE offers participants the opportunity to present their business ideas to the public, receive valuable feedback from experts and make important networking contacts.
The competition is characterized by its diversity and is aimed not only at young founders, but also at established companies planning innovative realignments. The aim is to make the entrepreneurial potential of the region visible and to promote the economic upswing of Lusatia.
The STAR*PARADE categories at a glance:
The next STAR*PARADE will take place in 2025. Interested parties can register via the official competition website and take their chance to win one of the coveted prizes.
